I believe President Obama is the first one used internet and media during his campaign. We have to marvel the power that internet own, it helped President Obama successfully won first campaign.For example,he spent money on media,to predict voting results and encouraged citizens used mobile to vote.I believe President Obama is very smart,because he knew that 90 percents of citizens use computer everyday more than reading newspaper.
At this all, why did I say President was very successful on network? He created a "link communities" on the his website to provide people write their suggestion or share idea to help him win the campaign. That caused people felt President Obama was very close to us and kindly.At the first, he won hearts from people, next,he use "link communities" to share his idea of how he is going to do after he be a president and how is going to help people. He used network to make many of commitment that people could easy to figure out his policy. Because internet is more faster than newspaper, people could quickly get news from President Obama's team. Moreover, he is the first Africa-American campaigner, used network and media would help him exposed greatly.
Therefore, I believe media and internet has given largest help, it let people remember his words,policy and commitment better than other campaigner. Internet is developing,more and more people are going to use computer and internet, and it's becoming more convince.
Source: http://cs12.cs.qc.cuny.edu/~waxman/8fn_002.pdf
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